Although it is important to focus on sustainable fisheries and green practices every month, we are taking this March to highlight some of our sustainable seafood specials and our in house green initiatives!
SEAFOOD SUSTAINABILITY RATINGS
We want to help sustain wild, diverse and healthy oceans that will exist long into the future. We do this by displaying the recommendations of the Monterey Bay Aquarium Seafood Watch
program and encouraging our customers to purchase seafood that is fished or farmed in ways that minimize their environmental impact.
The Monterey Bay Aquarium Seafood Watch program helps seafood buyers make choices for healthy oceans. Their recommendations suggest which seafood items are “Best Choices or Green,” “Good Alternatives or Yellow” and which seafood to “Avoid/ Red.”
You will notice in our retail market, as well as our website our Best Choice (Green) and Good Alternative (Yellow) Seafood options on sale this month
. On top of highlighting Seafood Watch and sustainability ratings, we would like to bring attention to our other seafood partnerships as well, some including Fish Choice
and The National Fisheries Institute.
IN HOUSE GREEN INITIATIVES
Euclid Fish has identified several ways to not only improve and commit to sourcing sustainable seafood, but also to improve our in-house green initiatives. We make it a priority to continuously improve and innovate our green efforts throughout the plant to become better stewards of our planet.
Sustainability is a commitment, as well as a process built by the fishing industry as a whole, both wild and farmed. Being both sustainable and traceable requires transparency, communication and accountability in such a way that is easy for all stakeholders to see how fisheries and resources are managed. This process starts with our commodity buyers who work with our purveyors to give us honest answers on how, when and where the product was caught. We are then able to communicate this information with our team and customers for full traceability, as well as sustainably rank our products before entering the market. We know this is not something that can happen overnight, however, since our beginning in 1944, Euclid Fish has made a commitment to both our customers and the industry by promising product integrity, safe and sustainable sourcing, as well as socially responsible decisions. With this in mind, we continue to better our program daily by our partnerships built, through open communication and constant internal and external education.
Euclid Fish Company believes our foundation for success is to be socially responsible by following sustainable business practices and fishing policies set by our partners. With this in mind, we always keep our chefs and customers our top priority through traceable and diligent sourcing. We are committed to working closely with Seafood Watch and Fish Choice, as well as The National Fisheries Institute and other partner companies to collect clear and current industry information. We work hard to understand and educate our team and valued customers on sustainability efforts and the changing environment in which we live. Our partners at Chefs Collaborative live by the credo, Change Menus. Change Lives and we are doing just that by offering clear and current industry information. Our commitment is not just about our partnerships built, but to educate and inform both our employees and customers on all information and research gathered by our partners.
We can assure that our partners and industry leaders have led us and will continue to lead us in the right direction, allowing us to uphold the commitment that we ensured in 1944.